Tracy Thrower Conyers — author of the forthcoming Attorney 2.Oh! Strategies for Shaping, Growing & Maintaining Professional Reputations In The Digital Age — is on a mission to show lawyers that huge opportunities await them on the web to exponentially shape and grow their reputation and “fan” base.

Fans for a lawyer? It’s not that crazy. These are people who will sing your praises and “spread the word” digitally and exponentially about your expertise because they have come to know and trust you through your digital footprint and relationships.

Tracy regularly blogs, tweets and curates news on the topics of digital reputation growth, blawging, social networking & social recruiting.

Skills & Expertise

  1. Social Media Marketing for Lawyers
  2. Social Networking for Lawyers
  3. Social Recruiting for Lawyers
  4. Content Marketing for Lawyers
  5. Legal Marketing
  6. Online Reputation Management (ORM)
  7. Digital Reputation
  8. Web 2.0 Marketing
  9. Web Marketing Strategy
  10. Law Firm Marketing
  11. Blawging/Blogging for Lawyers
  12. LinkedIn for Lawyers & Law Firms


Author, Blogger & Community Manager

Attorney 2.Oh!

2009 – Present (3 years)

Tracy Thrower Conyers manages a social community of attorneys interested in using new media to demonstrate subject matter expertise and otherwise grow their practices. To stay on top of fresh developments in social & new media marketing and share what’s she learned, Tracy blogs at:

Tracy also tweets at @rep2point0, @PluggedInLawyer, @AttorneyOpps, @Social4Law, @BlawgTips and @TechAttys.

Additionally, Tracy curates news on various topics related to digital reputation and social recruiting at

Tracy is author of the forthcoming book Attorney 2.Oh! Strategies for Shaping, Growing & Maintaining Professional Reputations In The Digital Age, a book dedicated to showing lawyers how to leverage new media to demonstrate subject matter expertise.

Tracy is also chief architect of the Underemployed Law Grad Project, a pilot program to connect recent law grads with potential employers and other career resources through the use of social media and digital reputation building strategies.

New Media Strategist & Consultant

2BeRelevant Media Co.

2007 – Present (5 years)

Springboarding off her marketing expertise in the legal, real estate and indie author verticals, Tracy Thrower Conyers offers content marketing, strategy & copywriting services for professionals who want to stand out in those verticals with content that connects & engages. Services include content creation, curation & distribution strategies, as well as social media and search engine marketing strategies.

Legal Search Consultant

Lucas Group

2008 – 2011 (3 years)

Tracy Thrower Conyers was a legal talent acquisition consultant, specializing in the placement of AmLaw 200 business- and tech-related attorneys, partners and groups. Tracy was tapping into social media recruiting strategies before the term “social recruiting” was placed in common usage. Tracy continues to keep current on best practices for social recruiting, although she is not actively recruiting at this time. Tracy is available to consult on social recruiting strategies in the legal field.

Founder, President & In-House Counsel

IDXdirect, inc.

2002 – 2007 (5 years)

Together with another woman entrepreneur, founded this technology company offering web-based marketing tools to real estate agents & brokers. Company’s flagship product brought large MLS residential listings databases to private websites & employed innovative tools to manipulate the data to build client relationships with online consumers. Through the application of common sense principles to sophisticated web technologies, IDXdirect was espousing Web 2.0 philosophies and practices before anybody was paying attention to the idea.

Senior Associate

Glancy, Binkow & Goldberg

1999 – 2003 (4 years)

Plaintiffs’ class action law firm handling state & federal securities, consumer and anti-trust matters.

Senior Associate

Stull, Stull & Brody

1996 – 1999 (3 years)

Plaintiffs’ class action law firm handling state & federal securities and consumer matters.

Senior Fraud Investigator for the Professional Liability Legal Team

Resolution Trust Corporation (FDIC)

1993 – 1995 (2 years)

Member of in-house legal team pursuing professional liability and fraud claims on behalf of the federal government as receiver for failed savings & loan institutions. Cases focused on former senior officers, directors, borrowers and other providers of professional services to failed banking institutions.


Barrack, Rodos & Bacine

Partnership; 11-50 employees; Law Practice industry

1989 – 1993 (4 years)

Plaintiffs’ class action law firm handling federal securities matters.

Law Clerk

Imperial Corporation of America

1988 – 1989 (1 year)

As part of a legal/financial team, participated in launching investment banking activities for $10 billion financial services corporation. Assisted in drafting 10-K’s and 10-Q’s, acted as corporate secretary for mutual fund subsidiary and researched financial regulatory issues and investment hedging instruments.


University of San Diego School of Law


1987 – 1989

University of Washington

B.A., Political Science

1980 – 1985